Looking to improve your school’s web strategy? Join us for a free Web Strategy Workshop. This free workshop is open to anyone looking to improve their school’s website. Teachers, IT directors, marketing managers, and webmasters are encouraged to attend to get inspired by best practices, network with other school professionals, and learn about web strategy from the pros.
|8:30 – 9:00||Registration, Breakfast, and Networking
Come early and say hello to your colleagues from other international schools.
Light breakfast, coffee provided.
|9:00 – 9:15||Welcome/Announcements
Introductions, a look at the day’s agenda, and what you will gain at this event. We’d like to hear from you about the challenges in today’s international school communications, where you are now and where are you headed, etc.
|9:15 – 9:45||Website Design Trends – How does your site measure up?
We will provide you with a review of some of the current trends in human centric website design, form and function.
|9:45 – 10:30||Web Strategy & Best Practices for International Schools
We will highlight new ideas from schools worldwide. We’ll cover responsive design,mobile, portals, integration, branding, private social networking, and much more. Be ready to ask how these ideas can be implemented at your school.
|10:30 – 11:00||Coffee Break|
|11:00 – 12:00||It’s not just a website anymore
This session focuses on development of a framework and strategy in order to create an overall vision and plan (CMO) for web communications. We will review Information architecture (IA), Search Engine Optimization (SEO), Social Media and Google Analytics (GA) as key strategies to make meaningful websites.
|12:00 – 13:00||Networking Lunch
Lunch to be provided
|13:00 – 13:45||Beyond Your Website: Extend the Thinking
It’s not just about your website anymore. Integration is key and how the website interacts with all segments. Take a look at what’s new and growing. We share Video segments, look into how data and information flows in schools. We will also look at Finalsite Composer as the new drag and drop Content Management Solution.
|13:45 – 14:45||New Innovations: Linking Communication, Technology and Learning
Session participants will review recent launches and best practices to refine their own website vision. They will soon discover some ways schools present their brand, character and success in an online portfolio.
|14:45 – 15:00||Coffee Break (Demo: The NEW CMS)|
|15:00 – 15:30||The Admissions Cycle – Finalsite Apply
Since your primary goal of the website is to promote engagement, call-to-actions, that drive admissions, we will take a closer look into specific marketing for admissions. We will examine the process of creating marketing materials for admissions and review the process through FinalSite Apply, our new admissions solution for registration and tracking admissions.
|15:30 – 15:45||Closing / Q & A Next Steps/Conclusion|